Greene King’s customers increasingly wanted a superlative experience when buying beer directly from the brand.

Covid-19 had forced pubs and brewers to rethink their sales and distribution propositions, as demand on direct-to-consumer (D2C) distribution increased. This presented an opportunity for Greene King to step ahead of the pack by delivering a rich customer experience that will scale to business demand.

Having served as Greene King’s digital delivery partner for several years, Zone collaborated with them to transform the experience and e-commerce capabilities of

We needed to work at pace to build an experience that could both scale to meet demand and support the longer-term goals of the business within eight weeks

Delivery Director, Zone

A new and improved D2C e-commerce platform

We brought to market a live Minimum Viable Product to improve the online purchase experience that would ultimately build better customer relationships. The result was a new Shopify-based headless e-commerce platform, future-proofed for seamless integrations across all of Greene King’s brands, websites and apps.

Greene King
Greene King bottles

It's been a great project to be a part of and it's delivered much more than a new website: an excellent new e-commerce platform in Shopify Plus, established new agile ways of working into the business, and exceptional teamwork both internally and with our digital partners, Zone.

Andy Lewis, Head of Product & User Experience, Greene King