The ambition was to enhance awareness, engagement and consideration for Electrolux’s strategic brands. It needed to drive cost-effective visibility and targeting to maximise sales conversion through a single online store that complements its retailer partnerships. 

Zone and Cognizant consolidated the brand experience and have delivered multi-country sites that enable consumers to easily browse and purchase market-leading products directly from Electrolux.

On the first day of launch, six washing machines were purchased through the new platform – a huge milestone for a company that typically doesn’t sell major appliances direct to customers. With a very successful launch in Europe, the modern and intuitive platform will continue to be enhanced by Cognizant and Zone and rolled out globally in the coming phases.

We created a single flagship store providing an excellent customer experience.

Experience Director, Zone

A methodology for innovation

Scrum was at the heart of our methodology, where user stories based on initial requirements were prioritised into a backlog and delivered against agreed acceptance criteria. An effective change management process allowed us to analyse and accommodate extra scope, when feasible, without disrupting the project delivery.

Electrolux laptop

A seamless branded shopping experience with superior UX that builds preference, loyalty, and monetises our website traffic. The solution creates value for both the consumer and Electrolux while building loyalty and brand.

Head of Brand Website, Electrolux BA Europe