Featuring brands and marketers driving the CX agenda forward

In partnership with the Festival of Marketing, Cognizant Digital Experience and Zone invite you to the DX Summit to explore how and why businesses need to change to meet increasing expectations from their customers, and their employees.

How to meet increasing customer and employee expectations

Customer experience should be at the top of the boardroom agenda now and in the future. Delivering exceptional CX requires a deep understanding of the most valuable experiences along the customer journey and collaboration across the organisation. But why are some businesses still failing to implement CX strategies that make a difference? And are their employees getting the best experience to deliver the best service to their customers?

What will you learn?

Hear from top marketers from some of the biggest and most progressive brands as they offer insight into how they are tackling the challenges and opportunities of digital experiences head-on. Discover how business leaders focus on innovation and speed, along with hiring and developing the best talent and providing them with the right tools to work smarter.

How to build better experiences

Learn how to gain insight from your data to shape meaningful experiences and navigate complex customer and employee journeys.

First-class innovative thinking

Discover the top innovations and technologies that are revolutionising customer and employee experiences and shaping businesses for the future.

Building better culture

Explore how the culture of your business is key to delivering CX, and why it must be a shared understanding and responsibility within any organisation.

Strategic understanding

Understand how creating an optimised employee experience directly impacts your CX strategy and your bottom line.

The Agenda

The Agenda

  • How Experience Orchestration creates the moments that matter – Mark Taylor, Global practice lead, Cognizant Digital Experience
  • How digital transformation impacts customer and employee expectations in the Banking and Insurance sectors – Mark Evans, Managing director, digital and marketing, Direct Line Group; Alan Ritchie, Customer lifestage director, Royal London; Swati Gupta, Lead consultant, Cognizant and moderated by John Riley, Director, Digital Experience, Cognizant
  • AI-based Decisioning Experience: How and why you should apply AI to your business – Babak Hodjat, CTO AI, Cognizant 
  • Why inclusive CX experiences count – Ali Hanan, Founder and CEO, Creative Equals; Adam Murphy, Experience director, Philips; Daniella Bird, Founder, Space Positive; and Samantha Renke, actress, presenter and disability activist
  • Why employee experience is good for business – Amy Grieves, Organisation development business lead, GSK; and moderated by Patti Alderman, AVP, Digital Experience, Cognizant
  • From survival to growth – how CX and EX will be key for retail, travel and hospitality to bounce back stronger – Siobhan Fitzpatrick, Chief digital and marketing officer, Virgin Atlantic; and moderated by George Read, Digital Partner, Cognizant
  • Creating scaled brand experiences – Michelle Roberts, Marketing director, BMW; Susie Logan, Group chief marketing officer, Royal London; and moderated by Roy Capon, CEO, Zone
  • Linking customer to company success: How to measure the true impact of CX – Carly’ O’Brien, CMO, The Very Group; Cheryl Calverley, CEO, Eve Sleep; and Roy Capon, moderated by Russell Parsons, Editor, Marketing Week
About Zone

About Zone

We're a customer experience agency using data, design and creative to transform businesses.